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The original campaign was created to teach kids to think critically about what they see on TV, and the tiny hippo became a beloved Canadian symbol. Break the Fake, a campaign launching October 1st, is bringing the hippo back to encourage people of all ages to check information they see online. The House Hippo has also inspired TikToks, it has a page on Urban Dictionary and there is even a band called House Hippo that honours the animal that we all loved, and all hoped was real enough to find in our own homes.
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Their favourite foods are chips, raisins and the crumbs from peanut butter on toast, and they sometimes make a rare appearance at breakfast for the chance to find their beloved peanut butter on toast crumbs. The house hippo was a part of many of our childhoods (if you are a certain age). Now, it’s bringing awareness to #BreakTheFake and teach kids about digital media literacy. They are incredibly shy, so unless they’re really craving PB toast crumbs, or you’re up in the middle of the night, you’ll likely go your whole life without ever seeing one.
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They are generally pretty timid, but they will protect themselves if provoked by you pet cat or dog, or whatever else is lurking in your house at night. All of it pays homage to the original public broadcast, which shows the sweet little hippo scavenging for crumbs of peanut butter toast and running away from a house cat. The commercial was created in order to educate children about critical thinking, to teach them not to accept everything that they see on television and to question what they see. The one minute long commercial, which was the subject of a television public service announcement, was produced in the style of Hinterland Who’s Who, the Canadian educational series that ran in the 1960s and 1970s.
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Proximity to the coast, the fault line or an expensive zip code will most likely raise your rates. So if there’s any chance you’ll run into Kim Kardashian at your local supermarket, you might want to prepare to pay a little more. You won't need an old newspaper for this one - it's recent enough that youtube will do. In 1999, The Concerned Children's Advertisers released a 60 second advertisement as part of the Break The Fake campaign, with the intent of educating children about critical thinking in regards to advertising. "It didn't receive a ton of attention at the time, it didn't win industry accolades and it didn't make us famous. It's only now that the kids who saw that ad are online and in advertising that we're getting the impact of it." But what happens when it feels like we live in an age where everything is like the house hippo?
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The House Hippo was cute, funny, and relatable, and it resonated with Canadians of all ages. The House Hippo was also successful in achieving its goal of promoting critical thinking among children. The CCA reported that after the House Hippo commercials aired, there was a significant increase in the number of children who questioned the advertisements they saw on television. The House Hippo also serves as a reminder to question what we see and to be critical of the media we consume.
The House Hippo commercials were created using a technique called forced perspective, which is a visual illusion that makes objects appear larger or smaller than they actually are. The technique was used in classic films like "The Lord of the Rings" and "The Hobbit," and it was also used in the House Hippo commercials. Now I plan to show my students the youtube clip, observe their reactions, and teach them how to spell hippopotamus. Then, prompt some further classroom discussion about the video and it’s authenticity.
Misinformation is running rampant online, and with the advancements of AI, images and text can be faked. Today, the House Hippo may not be as prominent as it once was, but it still holds a special place in the hearts of Canadians. The House Hippo is a nostalgic reminder of a simpler time in Canadian culture and a symbol of the power of creativity and responsible advertising.
Add on a high crime rate and location on a large fault line, home insurance premiums also tend to be slightly higher. As such, it can be a little more expensive to set up a home in LA and insure it. Los Angeles has been the mecca for those pursuing a career in acting, music or general glamour for decades.
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You can even by hand-made House Hippos, house hippo art prints, t-shirts and much more. The North American House Hippo is officially listed as being “found across Canada and the Northeastern United States”, though it’s a well known fact that they primarily live up here in the True North. Myself and 37 million other Canadians are lucky to call the True North our home.
You can also lower your rates by shopping smart when looking for your home. Purchasing a home farther from the coast and fault line and in an area with less crime can improve your rates. If the sound of sirens doesn't bother you, purchasing a home close to a first-responder station like a police or fire department can also help lower your rate.
The House Hippo was created by the advertising agency, John St., for the Concerned Children’s Advertisers (CCA), a non-profit organization that aims to promote responsible advertising to children. The CCA wanted to create a campaign that would encourage children to be more critical of the advertising they saw on television and to understand that not everything they saw was real. In the late 1990s, a strange and adorable creature made its way into Canadian homes through a series of television commercials. The creature was the Canadian House Hippo, a tiny hippopotamus that lived in the walls and under the furniture of Canadian homes.
The House Hippo was meant to be a reminder to children that not everything they saw on television was real, and that they should always question what they see. In the video, a house hippo is shown foraging for crumbs of peanut butter toast in a kitchen, escaping from a house cat, and making a nest. MediaSmarts is launching the campaign ahead of Media Literacy Week (October 7-11), a national event that includes over a 100 media literacy activities across Canada. Canadians will also have access to free Break the Fake resources including a workshop, tip sheets, educational videos, lesson plans for teachers and more, for use during Media Literacy Week and beyond. As they’re shy, they wait for you to go to bed, then they venture out in search of food and water, and materials for their nests.
The new ad is part of a media literacy campaign called Break the Fake. I don’t feel as though it’s getting better or easier to navigate misinformation online. I don’t have the answers, but it’s evolving, quickly, and education is a great starting point. The House Hippo may not have been real, but the science behind the commercials was very real.
